Orafix, a luxury watch store located in Bergamo, Italy, is known for selling top-quality luxury watches.
With a commitment to excellence, they have established an innovative platform to meet the needs of watch lovers.
Whether customers want brand-new, gently used, or vintage pieces, Orafix offers a large selection to everyone.
Their dedication to providing a seamless buying experience makes them a trusted brand for watch lovers worldwide.
Magento Development Services helped them enhance their online store by boosting its user experience and checkout process.
Italy has a strong and successful luxury watch market, serving wealthy customers who love high-quality watches.
According to Statista, the Italian luxury watch market was worth €1.2 billion in 2022 with an annual growth of 8%.
Swiss watch brands like Rolex, Omega, and Patek Philippe control 60% of the market share in Italy.
The rising wealth and brand value of watches are driving the growth in the Italian luxury watch market.
The top luxury watch importers in Italy’s market are from Switzerland, Italy, Germany, France, Britain, and Japan.
Orafix faced challenges in efficiently managing its online luxury watch marketplace.
Orafix wanted to expand its products by allowing multiple sellers to join their platform, providing customers with a wider selection of luxury watches.
Additionally, Orafix needed a secure and reliable payment gateway that could handle various currencies and automate payouts to sellers.
Also, they needed a way to efficiently manage shipping rates for their high-end products.
These issues made it hard for them to run their online shop smoothly and scale their business effectively.
They decided to resolve these issues and for that, they contacted Webkul via UVdesk support and they understood their business requirements.
In this case study we’ll know how Webkul’s powerful extensions helped solve Orafix problems.
The Magento 2 Multi Vendor Marketplace Extension provided Orafix with a solution for managing multiple sellers on its platform.
The separate vendor dashboard allowed sellers to have their store to showcase their store information.
The option for auto or manual approval of vendors and products gave the admin control over the quality of sellers and products on the platform.
Orafix also customized the checkout process for the customers as now the seller has to approve the order before the payment has been made.
Magento 2 MangoPay Payment Integration solved their problem of handling payments on their online store.
With Mangopay, Buyers could pay using various methods such as cards, making transactions simple.
They could easily split payments among multiple sellers for each order, ensuring everyone gets paid accurately and on time with the right commissions.
Orafix also had customization that restricted the credit card payment option if the order exceeds USD 2500 and also enabled the SEPA payment method in the module.
The Magento 2 Table Rate Shipping extension could easily define shipping rates based on various factors such as country, region, weight, and zip code range.
The sellers could upload shipping rates using CSV files right from their dashboard, making the process convenient and straightforward.
Furthermore, the extension enabled customers to check order confirmations, track their orders, and print invoices effortlessly.
Orafix successfully overcame its challenges with the help of the Multi Vendor Marketplace Extension and the Mangopay Payment Gateway for Magento 2.
Orafix was able to provide a wider selection of products to customers and ensure timely delivery using the Magento 2 Table rate shipping extension.
The Multi Vendor Marketplace Extension enabled them to efficiently manage multiple sellers, while the Mangopay Payment Gateway facilitated smooth payment processing and refunds.
As a result, Orafix enhanced the shopping experience for customers and established it as a trusted destination for luxury watches.
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