Merci Walter Boost Revenue Using Webkul’s Extensions
Merci Walter is a France-based online store that offers daily essential items such as water, juices, milk, detergents.
Their mission is to provide the liquid products in large format cubes that can reduce ecological impact. The Merci Walter selection brings together high-quality, ecologically and socially responsible products.
All of their products are delivered directly from producer to consumer.
In this case study, we will examine how Webkul’s extensions and PrestaShop Development Services helped Merci Walter boosts their business revenue and improved user experience.
Daily Essentials eCommerce Market in France
According to a report by Statista, the grocery delivery market in France is projected to reach a revenue of US$12.26bn in 2024. The revenue is expected to show an annual growth rate of 12.11% (CAGR 2024-2029).
The number of users in the Grocery Delivery market in France is expected to reach 22.6m users by 2029. In the French Grocery retail market, the online share is 5.8% and will increase by an average of 13.2% to 9.6% by 2028.
Some of the popular online stores in French grocery market are coursesu.com, auchan.fr, carrefour.fr, amazon.fr, and intermarche.com.
PrestaShop Subscription Products
PrestaShop Subscription Products module facilitates online retailers to sell subscriptions and capture secure recurring payments on a regular interval.
With this module, the merchants can allow their customers to subscribe to the products they need on a regular basis. They don’t have to go through a lengthy process every time they need a same product or service.
Drinking water, fruit juices, detergents are the kind of products that users required on a daily basis.
Merci Walter wanted to provide a subscription feature on their store that lets users to subscribe to their favourite products and get them delivered to their doostep at fixed intervals.
For this, they purchased our Subscription products module. Customers can choose the frequency (daily, weekly, monthly, etc) at which they need daily essentials.
Customers can manage all of their subscriptions right from their accounts. They can update, pause, resume, or cancel subscriptions as per need.
Incorporating subscription functionality helped them gain a predictable and stable revenue stream for their online store.
PrestaShop Stripe Recurring Payment Gateway
PrestaShop Stripe Recurring Payment Gateway module allows merchants to capture payments for subscriptions via secure Stripe Payment Gateway.
Accept recurring payments from all major cards including Mastercard, Visa, American Express, JCB, and Discover cards. The module automatically charges saved cards for the subscriptions on a regular basis.
Offering a fast, safe, and flexible payment option lke Stripe helped Merci Walter gain customers’ trust and improve their experience.
Custom Requirements of Client
Merci Walter had one custom requirement for which they contacted us.
Our PrestaShop Subscription Products module allows customers to add one subscription product with multiple regular products in a single cart.
They wanted to create different orders for the subscription and normal products so that recurring payment will be applicable only for subscription based product and not the normal ones.
So, we incorporated a cart split feature so that one order will create for subscription product and one for normal products.
Now, when a customer will add one subscription product alongwith normal product, two different orders IDs will generate under a single order reference.
Conclusion
Installing Prestashop Subscription Products and Prestashop Stripe Recurring Payment Gateway has helped them generate recurring revenue, improve customer satisfaction, and build loyalty.