Technostok – Managing Multilingual B2B eCommerce Product Data for European Industrial Tools Distributor

Darantasia is a France-based industrial tool distribution company that has over 10 years of experience in operations all around Europe, Russia and CIS countries.

They procure the best machinery equipment for their client’s requirements and manage complete supply chain operations. From sourcing, logistics, and warehousing, to handling customs and delivery processes.

Darantasia has also introduced its B2B online storefront named Technostock. It is a B2B eCommerce website made with Adobe Commerce platform that sells its industrial products to its business buyers.

The Technostok B2B commerce website is currently doing business where different brands and machining masters all around the world can purchase drilling equipment tools in bulk.

They have a wide range of products like cutting tools, drilling tools, centring, broaching, etc, that provide special quality tooling solutions. They do also have partnerships with popular brands like PGUHRIFR, PREVTOIT, PROSEPFR.

Darantasia wanted to create a dedicated e-commerce channel to market and sell its products. Through its online platform, it aims to provide the highest quality tooling and special tooling solutions for professionals, job shoppers and machining masters.

While selecting the e-commerce platform, the client went for Adobe Commerce. It comes in three editions- Magento Open Source, Adobe Commerce Cloud and Adobe Commerce B2B.

Choosing Adobe Commerce B2B edition was the perfect fit to fulfil their exact requirements. Because there several essential business features are available on this platform. Such as quick orders, requisition lists, purchase orders, shared catalogs, and quote negotiation.

Any business can also create its own customised B2B eCommerce storefront on Adobe Commerce or make it into an online marketplace using Webkul B2B Multi-Vendor solution.

François Villon, CEO of Darantasia, was working on the Technostok e-commerce project to distribute industrial tools with specific layouts dedicated to B2B clients.

The initial challenge for the client was to find a PIM (product information management) platform by which the client can easily manage its B2B product content data to export on Technostok.

There are several PIM platforms available today like Akeneo, Syndigo, PIMworks, inRiver, and Pimcore. The client decided to go for Akeneo PIM as it is the best open-source PIM platform with built-in task management.

Akeneo PIM carries several interesting characteristics such as:

• Efficient Data Management
• User Friendly
• Product Assist manager
• Data Quality
• Central Product Data management
• Flexibility and Open Source

Akeneo Multilingual Content

Since the company operated in multiple countries, it needed to display product content in its local geographic languages.

Therefore the client needed to manage complex product data in PIM and then export it on the website matching the correct locale and store view.

I found them through Google. I was looking for a vendor who could offer a solution to connect our PIM and the margin tool. Ultimately, I chose Webkul because they were already proposing the connector extension.

– François Villon

Webkul offered a prebuilt solution to easily connect the Akeneo platform with multiple e-commerce systems. Further, enabling product content to sync in different languages.

The client has purchased Magento 2 Akeneo Connector to import and export product attributes, descriptions, pictures and other listing information from PIM to the e-commerce website.

With the help of this, businesses can connect their online store and can manage thousands of products in PIM. The client also uses the group bundle connector to export and import the grouped and bundled product data from Akeneo to Magento 2.

“Webkul is creating a solution to connect two critical systems we’ve onboarded into our roadmap: an e-commerce CMS margin tool and a product information management (PIM) tool. They offer specific extensions to transfer data from the PIM to the margin tool. We’ve also asked them to customize specific features.”

François Villon

Webkul team delivered the customization work within the client’s expectations and in the given time interval. Besides that, in Magento 2 there are category options available that need to be managed in the same way in Akeneo PIM.

Apart from that Webkul team also provided regular updates on the modules to the client. Providing continuous technical support and guiding him on various parts to run the project smoothly.

Reliable Technical Partner

Webkul has been working with the client since 2017 and still continues to collaborate on the Technostok project. Having consistently delivered complex requirements and coordinated with several teams to streamline the project, the client was very impressed with Webkul’s ability to manage the development work.