MoreMoto: Spanish Online Motorcycle Accessories Store Attracts Customers and Boost Conversions Using Webkul’s Extensions
MoreMoto is an online store based in Spain that offers a wide range of spare parts, accessories, and equipments of motorcycles. At Moremoto, customers can find find all kinds of products for motorcycles and quads from different brands including tyres.
The company was founded in 1999 in a premises of only 50 m2, a small mechanical workshop dedicated to the repair of mopeds and off-road motorcycles, as well as for sale. of used dirt bikes.
In 2016, they opened the most exclusive motorcycle store in all of Spain. Their aim is to provide all types of spare parts for dirt bikes, enduro, quad/ATV, road bikes, trials and scooters at one place.
In this case study, we will examine how Webkul extensions and PrestaShop Development Services helped Moremoto drive business growth and offer seamless shopping experience.
Online Automobile Accessories Market in Spain
The Spanish Motorcycle Parts eCommerce market is predicted to reach US$176.9 million by 2024 and accounts for 21.4% of the Vehicle Parts eCommerce market in Spain. It is expected to increase over the next years.
The market is experiencing a dynamic shift as the number of motorcycle enthusiasts is growing and driving demand for various types of bike accessories.
The online share is 7% and is expected to increase by an average of 6.7% to 9.1% by 2028.
Technological advancements and changes in consumer expectations are two of the major factors that drive the demand for smarter motorcycle parts and accessories.
PrestaShop Product Auction
PrestaShop Product Auction facilitates online retailers to add products as auctions in their PrestaShop store. The store owners can easily add auction on a product by setting starting bid price, start & end bid time, and status.
The module supports four types of auctions: standard, reverse, incremental, and automatic. Customers can view details such as starting bid price, highest bid, leading bidder, and place their bid accordingly.
Moremoto wanted to list their products for auction in their online store so the buyers can bid on the unique products and the one with highest bid can purchase the item.
With our PrestaShop Product Auction extension, Moremoto were able to drive more traffic to their online store and increase sales by creating a sense of excitement and competition among potential buyers.
Challenges Faced and How Webkul Helped?
Adding auction on multiple products can be tedious and time-consuming. Suppose an auction on a product is over and the store owner has to again add auction on that product. The retailer again has to set starting bid price, bid times, incremental values, etc and this can be time-consuming.
Moremoto needed an option which enables automatic restart of an auction once it ends. Our team discussed the custom requirements with their team and added an automatic auction restart option on add auction page.
Now, the store owner can set the number of days and the aution will automatically restart with the same settings after the specified days.
PrestaShop Reward System
With our PrestaShop Reward System, Moremoto can reward customers for the actions they make on their store. Customers can earn reward points for registration, purchases, referring friends, sharing orders , etc.
Customers can use these reward points to gets discounts on future purchases.
Implementing an effective reward point helped Moremoto convert buyers into loyal customers, increase engagement, and boost conversions.
Prestashop GIF Image Upload
Prestashop GIF Image Upload allows online retailers to effectively showcase their products by uploading GIF images of products.
With this extension, Moremoto can grab the attention of the customers towards their products by letting them view the from various angles.
Presenting products in animated gif images will help customers get a better perspective of the product and helps them with the purchase decision.
Final Words
Webkul’s extensions and PrestaShop Development services helped Moremoto expand their online presence and provide out of box features to their customers.
The extensions will help Moremoto drive more traffic, streamline sales, increase retention, and enhance customer satisfaction on their store.
To learn more about how webkul’s services can enhance your automotive business, check out our Automotive CRM Development Services page, where we offer tailored solutions for the automotive industry, including CRM development and more