Zebras is an Italian online Shop that curates a premium selection of high-quality food products from Italy, celebrating diverse traditions, cultures, and stories.
It connects adventurous travelers, expats, pioneers, and food enthusiasts with passionate producers, offering a platform where heritage meets innovation.
Every product embodies its origin’s dedication and expertise, creating a vibrant space to explore global flavors and traditions.
Zebra chose to transition its retail food store into an online Multi-Vendor Marketplace platform.
They chose a reliable Magento development company to fulfill their need for an Adobe Commerce solution.
The Italian food industry is a perfect blend of rich culinary heritage and innovative approaches to flavors and traditions.
Statista reports that the Italian food market’s revenue reaches US$192.20 Billion in 2024.
Italy is renowned for its artisanal cheeses, cured meats, pasta, olive oil, and diverse regional specialties, offering unmatched quality and authenticity.
Beyond its traditional markets, the industry is embracing modern trends, including organic and sustainable products, to meet evolving consumer demands.
Ecommerce has boosted online sales of Italian food, enabling customers to bulk order authentic delicacies through dedicated platforms.
Italians can easily order a variety of their favorite dishes online from renowned food delivery marketplace.
These include iconic Italian classics like Spaghetti, Lasagna, Pasta, Pizza, Risotto, and Tiramisu.
This blend of tradition and technology preserves Italy’s culinary heritage and enhances its global food leadership.
Zebras faced difficulties in growing its market presence and needed a strong multi-channel sales strategy to enhance its growth.
To offer competitive pricing and scale its online food platform, Zebras focused on building a robust online multi-vendor marketplace.
To achieve this, it collaborated with Webkul to hire Magento developers certified for crafting a customized solution.
This case study highlights how Zebras leveraged Webkul’s expertise to achieve its goals effectively.
Marketplace Multi Vendor Module for Magento 2 extension empowered Zebras online food store to streamline the management of multiple sellers on its platform.
This module introduced a user-friendly vendor dashboard, allowing sellers to showcase their product offerings and store details effectively.
Sellers gained the ability to register, list Italian food products, track inventory, manage orders and deliveries, and personalize their profiles.
To become a vendor, users can visit the ‘Open a Marketplace Shop’ section on the Zebras website.
Customers can apply for a vendor account by creating an account and choosing the “Become a Seller” option, enabling them to set up a custom store URL.
Seller requests are submitted to the Zebras admin for approval. Upon approval, customers gain full access to vendor features.
Admins can manage vendor and product approvals manually or automatically to ensure quality standards and also manage seller memberships.
Sellers on Zebras site can efficiently manage their operations with the Magento 2 Marketplace extension.
The platform allows them to register, list Italian food products, track inventory in real-time, and handle orders and deliveries with ease.
An intuitive vendor dashboard provides a centralized space for streamlined store management.
Additionally, vendors can personalize profiles, highlight their brands, and leverage advanced tools to enhance their sales on Zebras.
This multi-vendor extension also integrates seamlessly with the Magento 2 Multi Vendor Mobile App.
Zebras adopted Webkul’s Magento 2 Multi Vendor Marketplace extension to enhance its online Italian food store.
Magento 2 extensions enabled Zebras to feature a diverse selection of authentic Italian products from multiple producers, enriching its offerings.
This strategy improved customer satisfaction, boosting sales and revenue growth for Zebras online food store.
By leveraging this solution, Zebras has strengthened its position as a premier destination for Italian food products.
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