HLC: Online American Mobile Store Restricts Product Price User Wise

HLC is an online multi vendor wholesaler marketplace for purchasing all types of mobile accessories.

It offers innumerable mobile accessories such as case protectors, tempered glass, chargers, and much more. They also include Apple and Samsung mobile accessories.

The eCommerce marketplace is a one-stop shop for phone accessories, offering customers a wide range of options to choose from.

They were looking for Magento development services to help them achieve their business requirements.

Overview of the Mobile Accessories Market

The demand for online phone accessories is increasing due to their primary and complementary, enhancing, and protective functions.

According to the report of Spherical Insights, the USA market is expected to reach USD 125.8 Billion by 2032.

The phone accessories market is being propelled by major competitors such as Apple Inc., Samsung Electronics Co. Ltd, and Sony Corporation.

These key players are significantly shaping the industry by introducing innovative and groundbreaking products.

The different segments, including headphones, Charger, Power Bank, Protective Cases, and Others are being majorly contributed by the USA market.

Challenges Ahead of HLC

HLC is looking for a solution where they want to hide the wholesaler product price from the regular customers using a marketing strategy.

They want to show the prices only when the wholesalers/businesses log into their accounts.

In addition to this, they are looking to build an multi vendor marketplace where innumerable numbers of sellers can register, add, and sell their products.

Solution

Magento 2 Show Price After Login

Magento 2 Show Price After Login helped HLC to hide the product prices for the general customer groups and show the prices to the wholesalers after they logged in.

Not only is this functionality enabled using the extension, but also the admin can control the visibility of the “Add to Cart” button on the product page for the wholesalers.

It gives the users to ability to customize the “Add to Cart” button title and redirect URL for users who can’t view the price or the button.

The admin can select particular customer groups who can view the product prices.

Magento 2 Multi Vendor Marketplace

Magento 2 Multi Vendor Marketplace helped them to convert their online store to the multi vendor marketplace where the sellers can register themselves, and add & sell their products.

HLC showcased the two types of account types on their marketplace which are retailers (Sellers) and wholesalers (Business accounts).

As a Retailer, the users can select to become a seller and add their shop URL. In addition to this, they will have a dedicated panel from where they can control their Adobe Commerce B2B store sales.

Retailers can add different types of products to their profiles.

The retailers can change their account to the wholesaler account and create the company structure for them.

Once the retailers who have switched their accounts to wholesalers can view the pricing of the products that are available for the wholesalers.

Conclusion

With the help of developed Magento 2 extensions, HLC can now tackle its challenges.

They have become a phone accessories multi vendor marketplace and giving the platform to their sellers to sell and manage their products.

They are now also able to hide the product prices from the regular customers and get the orders from the wholesalers directly.

HLC has been leading and well-positioned in the wholesaler business across the USA.