Euro Techstyle: American Fashion Brand Enhancing Customer Base and Sales Growth
Euro Techstyle is an American company specializing in producing and commercializing fashion clothes, manufactured by European technology.
As third-generation clothing manufacturers, they prioritize quality from fabric selection to final product. Global trends and timeless aesthetics inspire their designs.
Committed to innovation, they continually research and adopt cutting-edge industry practices and equipment.
While looking for products and services for business growth, they came across the Magento 2 development services which helped them achieve their business objectives.
They own two brands with a legacy of purposeful fashion, creating original pieces that resonate with today’s discerning consumers.
Fashion Market in America
According to Technavio, “The US online fashion retail market size is forecast to increase by USD 192.68 billion, at a CAGR of 13.31% between 2022 and 2027.”
“The market growth hinges on various factors including the surge in online spending, deferred payment methods, and the expansion of e-commerce platforms.”
“These elements collectively drive market expansion, fostering a dynamic landscape for consumer transactions.”
“With increased consumer reliance on digital channels, coupled with flexible payment options, e-commerce platforms stand poised for significant growth.”
Challenges Faced by Euro Techstyle
Euro Techstyle aimed to grow its customer base and boost sales, for this it wanted to expand its market reach beyond its website.
As we know, Amazon is one of the leading online marketplaces, so they wanted to expand their market reach by selling their products on Amazon.
Handling inventory, orders, and data across multiple platforms posed challenges and raised the risk of errors for Euro Techstyle.
Therefore, they were looking for a feature to integrate the Amazon store with its Magento 2 store.
To integrate this feature, they contacted Webkul.
In this case study, we’ll learn how Webkul helped Euro Techstyle overcome its challenges.
Solution for Euro Techstyle
Amazon connector for the Magento 2 module helped Euro Techstyle to solve the issue that they were facing.
The module helped Euro Techstyle to integrate their Magento 2 store with their Amazon marketplace account.
The connector allowed products, inventory, and orders to sync instantly between Magento 2 and Amazon.
It is allowing them to manage its Amazon marketplace store from its Magento 2 backend, providing a common panel for monitoring and control.
As we can see in the image below, Euro Techstyle offers this product in its Magento 2 store.
That same item is also listed on the Amazon store.
Euro Techstyle increased its market reach by covering a wider audience of customers with the help of multi-channel selling.
End Note
By using this Magento 2 module, Euro Techstyle is able to increase its customer base and ultimately boost its sales.
The connector provides the feature of multi-channel selling by integrating their Magento 2 store with the Amazon marketplace account.
You can also hire Magento developers so as to achieve your business goals through professional services.