Bricokeys is an online hardware store based in Monaco that deals in closures, locksmithing, home security, gates and parking, connected devices, DIY, and furnishing Items.
Founded in 1960, Bricokeys is a brand of the family business SAMA.
They offer a wide range of hardware items including door and window handles, door accessories, locks, Lithofin floor care products, PETKIT connected products for cats, etc.
They have thousands of references stored in French warehouses.
In this case study, we will explore how Bricokeys improved customer satisfaction and drive more sales using Webkul’ Preorder and PrestaShop Development Services.
Ecommerce in Monaco is on the rise. With a population of 38,897, Monaco is a small, but valuable consumer market with a growing ecommerce sector.
Apparel, beauty & fitness, home & garden, etc are some of the categories that generates significant sales.
Some of the top ecommerce sites in Monaco are amazon.fr, monavislerendgratuit.com and vente-privee.com.
PrestaShop Preorder allows online store owners to sell out of stock and upcoming products.
The module enables potential customers to place order for the products that are currently not available for immediate purchase.
Store owners can display a countdown timer on product page to keep their customers informed about the exact days and time after which product will be available for purchase.
Bricokeys deals in a vast range of hardware items and are based in Monaco which is a micostate. Sometimes, it may happen that their products go out of stock and they have to arrange the inventory.
Bricokeys wanted to incorporate preorder feature into their online store so they can allow their customers to reserve and purchase products in advance.
For this, they purchased our PrestaShop Preorder module.
Now, they can sell the products on their site that are not in stock at the moment but will be in stock at a specified date.
Bricokeys had one one custom requirement for which they contacted us.
By default, PrestaShop Preorder module sends an email to the customers once the product is back in stock so the customers can complete the preorder.
They wanted to add a button named “Complete Preorder Now” in the same email.
So if customers click on the button, they will be redirected to the PrestaShop store and the preorder product will be added into the customer’s cart with the remaining amount.
For Bricokeys, Preorders proved to be a powerful tool for increasing sales and growing their eCommerce business.
Offering the opportunity to purchase products even when they are not available helped capture the attention of customers and improve their experience.
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