Sqella: Online Iraqi Building Material Marketplace Enhancing eCommerce Efficiency to Next Level
Sqella is a company that is dedicated to transforming the building material dealing process in Iraq and beyond.
The company established an online platform that allowed customers, contractors, and businesses all over Iraq to purchase and manage top-quality building material.
Sqella’s wide selection of products includes items such as bricks, steel, electrical supplies, and piping.
The company is committed to ensuring that its customer’s requirements are met with outstanding efficiency and excellence.
They enhanced and equipped their online marketplace with a lot of features with the help of Magento Development Services.
Global Online Building Material Industry
The online building material industry is transforming, and reshaping the way construction materials are bought, managed, and distributed.
According to Statista, The Hardware & Building Materials market worldwide generated a revenue of US$1.75tn in 2024.
With the start of e-commerce platforms dedicated to building materials, customers, contractors, and businesses now have access to a range of products at their fingertips.
This digital revolution has helped stakeholders to source top-quality materials conveniently and efficiently from the comfort of their homes or job sites.
As technology continues to evolve, the online building material industry is expected to grow and innovate in the construction sector.
Need For Evolving Online Platform
Stella faced the challenge of transforming its business into a digital ecosystem that could help fulfill the needs of its customers.
To ease the purchasing journey and improve user experience, Sqella wanted a powerful e-commerce solution.
They didn’t want to compromise with the scalability and performance of their store while addressing these issues.
Sqella engaged with Webkul, a renowned provider of e-commerce solutions, to take their expertise in Magento 2 extensions.
In this case study we will know how Sqella was able to equip Webkul’s tools and technologies to transform its online store into a multi vendor marketplace.
Solution
Marketplace Split Order
Magento 2 Split Order Marketplace Add-On allowed customers to purchase products from multiple vendors in a single transaction.
It helped to generate separate order IDs, invoices, and shipments, if there are multiple seller products in the shopping cart.
Layered Navigation
Magento 2 Layered Navigation implements advanced filtering options for smooth navigation, enabling customers to find desired building materials based on specific attributes.
This enhanced the browsing experience, enabling customers to quickly find the desired building materials based on specific attributes.
Social Login
Magento 2 Social Login integrated social media authentication, simplifying the registration and login process for users.
This simplified the registration and login process, thereby saving time and improving user engagement.
Google Maps PIN Address
Magento 2 Google Maps Pin Address module integrates Google Maps to allow customers to accurately pinpoint delivery addresses.
This ensures efficient logistics without the need to type the delivery address and timely delivery of the order.
Marketplace Affiliate System
Magento 2 Marketplace Affiliate System allowed users to register as an affiliate user on the marketplace and refer vendor products on third-party websites.
This empowered Sqella to expand its reach and help affiliates promote the platform, driving customers and revenue growth.
FAQ Extension
Magento 2 FAQ Extension allowed merchants to create a FAQ page, where customers can find answers to common queries without contacting support.
It provided a comprehensive FAQ section to address common inquiries and enhance customer self-service and satisfaction.
Marketplace Multi-Vendor Module
Marketplace Multi Vendor Module for Magento 2 transformed Sqella’s e-commerce platform into a dynamic marketplace.
This allowed multiple vendors to sell their products, thereby increasing product range and customer choice.
Sellers were able to manage their product listings, inventory, orders, shipment, profile page, and collection page.
WhatsApp Login
Magento 2 WhatsApp Login enabled smooth login and registration through WhatsApp, enhancing user experience.
This authentication through WhatsApp helped users who prefer this popular messaging platform.
Conclusion
Webkul’s Magento 2 extensions played a pivotal role in empowering Sqella to overcome e-commerce challenges.
This elevated their online marketplace to new heights.
Through smooth integration and vast features, Sqella optimized user experience, streamlined operations, and stimulated revenue growth.
This positioned them as a leader in the digital transformation of the building materials industry in Iraq and beyond.