Volkswagen Chile: Porsche Group Maximizes Efficiency Using Advanced Magento Solutions
Volkswagen Store Chile serves as the official online platform for Volkswagen in the country, providing an extensive selection of vehicle accessories.
As part of Porsche Holding Salzburg under Volkswagen Group AG, the store offers the latest model parts, innovative technology, and trusted services.
Leveraging the strength of a global leader, the store offers a diverse range of Volkswagen models and cutting-edge technology.
With a legacy of reliability and iconic design, Volkswagen Store Chile delivers a seamless purchasing experience that reflects global excellence.
They intended to boost sales by adopting a multi-vendor marketplace model with 360-degree product view and other advanced features.
This leads them to choose Webkul, a reputable provider of Magento Development Services.
Dynamics of Automobile Sector in Chile
The automobile sector in Chile is witnessing a remarkable surge in demand, encompassing both luxurious and everyday commute vehicles.
As the economy grows, more people seek personal transportation that suits their lifestyle, from luxury cars to practical daily drivers.
Statista projects that the passenger cars market revenue in Chile will reach a staggering US$6.9 Billion in 2024.
Volkswagen serves this diverse market with a lineup that blends sophistication and functionality, offering premium sedans and efficient compact cars.
This blend of luxury and practicality enhances mobility and aligns with consumers’ desires for quality and performance.
Focusing on sustainability, Volkswagen offers innovative electric and hybrid vehicles, placing the brand at the forefront of Chile’s automotive landscape.
Demand for luxury cars in Chile is increasing as a growing affluent middle class seeks premium features and performance.
This trend highlights a shift towards luxury consumption, making Chile an emerging market for high-end automotive offerings.
Also, the demand for SUVs in Chile is rising as consumers seek versatile vehicles that offer space, speed, and performance for urban and outdoor use.
Interest in electric and hybrid vehicles is also growing, fueled by environmental awareness and government incentives for sustainable transportation.
Volkswagen is expanding its Chilean lineup with electric vehicles and SUVs to meet the rising demand for sustainable transportation, using e-commerce marketplace services.
Their lineup combines advanced technology and spacious designs, appealing to eco-conscious consumers and adventurers.
What Challenges Did Volkswagen Chile Face?
Volkswagen Chile encountered significant challenges in expanding its market presence amid increasing competition and evolving consumer demands.
To maintain competitive pricing and facilitate platform growth, Volkswagen Chile aimed to establish a comprehensive online multi-vendor marketplace.
They opted to implement innovative Multi-Channel Sales strategies, leading to increased revenue and enhanced brand visibility.
The company sought advanced solutions like a 360-degree product view, inventory management, bulk product uploads, custom shipping rates, and improved commission structures.
In order to resolve this Volkswagen Chile contacted Webkul via UVdesk for their business requirements.
This case study will explore how Volkswagen Chile utilized Webkul’s comprehensive E-commerce Solutions to overcome their obstacles.
Solution
Marketplace Multi Vendor Module for Magento 2
Magento 2 Multi Vendor Marketplace extension provided Volkswagen Chile with an effective solution for managing multiple sellers on its platform.
This extension features a dedicated vendor dashboard that allows sellers to showcase their store information efficiently.
Vendors can register, manage product listings, track inventory, handle orders and shipments, and customize their seller profile page.
To become a vendor, customers need to click on the designated section of the Volkswagen Chile website titled ‘Open a Marketplace Shop.’
Users can create a customer account and then apply for a vendor account by choosing “Become a Seller” and establishing a unique store URL.
The seller request is sent to the Volkswagen Chile admin for approval. Once approved, the customer gains access to all vendor features in the store.
Admin has the option to approve vendors and products either automatically or manually, maintaining quality control, and can also manage seller memberships.
Vendors were able to efficiently manage their store operations through the Magento 2 Multi Vendor Marketplace extension.
They could register for an account, list and manage their products, track inventory in real-time, and handle orders and shipments seamlessly.
The vendor dashboard provided a streamlined interface to efficiently manage their store operations.
Finally, vendors customize their profiles, showcase their brands, and access tools to enhance their selling experience on the Volkswagen Chile store.
This multi-vendor extension also integrates seamlessly with the Magento 2 Multi Vendor Mobile App.
Product 360 View for Magento 2
Product 360 View for Magento 2 extension enabled Volkswagen Chile to add a 360-degree product view feature to their online store.
This feature enabled customers to interactively view products from all angles on the website, enhancing their shopping experience.
The above image shows a product on the Volkswagen Chile online store named ‘Gear Connection Drive’ that has a 360-degree view.
It allows customers to rotate and examine the product from all angles using the mouse cursor.
Magento 2 Marketplace MSI
Magento 2 Marketplace MSI extension allowed Volkswagen Chile vendors to manage inventory at different locations, speeding up order delivery.
The MSI feature will be available to vendors once the Volkswagen Chile store admin configures multiple sources in the admin panel.
Vendors can also select these sources when creating shipments, offering greater flexibility.
The MSI extension benefits the Volkswagen Chile store by enabling faster order delivery from the nearest location to the customer.
Magento 2 Mass Upload Marketplace Add-on
Magento 2 Mass Upload Marketplace Add-on allows sellers on the Volkswagen Chile store to bulk upload products to the Magento 2 marketplace.
Sellers can upload products using CSV, XML, or XLS files, supporting various product types and attributes.
Admin can also mass upload products for sellers using ZIP files or image links, including related, cross-sell, and up-sell items.
The above image shows the vendor having the mass upload options under the vendor dashboard.
Magento 2 Table Rate Shipping Marketplace Add-on
Magento 2 Table Rate Shipping Marketplace Add-on lets Volkswagen Chile sellers create custom shipping methods from the front end.
Both admins and sellers can add custom shipping rates via CSV files for table rates and create sub-methods for Table Rate Shipping.
Sellers upload shipping information via CSV files and manage orders with shipping details seamlessly.
The image above illustrates a vendor configuring custom shipping rates through the vendor dashboard.
Webkul Valued by Adobe Commerce
Mr. Lucas Goycoolea Molina from the Adobe Commerce team praised Webkul in his LinkedIn post.
His acknowledgment of Webkul’s contributions highlighted their benefits and encouraged others to use their services, demonstrating a strong trust.
Final Words
Volkswagen Chile has emerged as a market leader in the automobile industry by leveraging Webkul’s Magento 2 Multi Vendor Marketplace extension
The Magento 2 extension enabled them to create a dynamic platform featuring a diverse range of products from multiple sellers.
Additional marketplace features like 360° view, inventory management, bulk uploads, custom shipping rates, and optimized commissions improved efficiency.
These strategic implementations have positioned Volkswagen Chile for continued growth.