GourmetRus: Canadian Gourmet Food Store Refines its Pricing Strategy
GourmetRus is a Canadian firm specializing in providing a wide range of unique and high-quality gourmet food products at competitive wholesale prices.
They offer artisanal Italian cookies, gourmet coffee, and specialty foods in elegant dual-display boxes for specialty stores and gift baskets.
GourmetRus delivers exceptional flavors and service, fulfilling wholesale gourmet needs with new arrivals and exclusive items.
Understanding specialty retailers’ needs, GourmetRus offers tailored solutions like custom packaging and exclusive product lines.
GourmetRus, known for its quality, commits to sustainable sourcing and eco-friendly practices.
Magento 2 Development Services enhanced their sales by effectively attracting genuine customers to their online store.
Canadian Gourmet Food Industry Insights
The Canadian gourmet food industry is expanding swiftly, fueled by a rising demand for premium, artisanal products.
According to Statista, revenue in the Food Market is projected to reach US$5,046.00 Million in 2024.
Ontario and Quebec top the sales charts, while other regions focus on seafood in the east and grain milling in the west.
Large processors dominate some areas, but small-scale operations make up the sector, providing opportunities for niche producers.
As consumers seek unique flavors and local ingredients, Canadian gourmet producers are innovating, fueling the sector’s growth and potential.
Evolving trends and sustainability are reshaping production, driving dynamic industry growth.
What challenges did GourmetRus face?
GourmetRus faced challenges displaying prices on its website without complicating the customer experience.
Revealing prices upfront risked competitors offering lower prices, which they wanted to avoid.
Publicly visible prices also reduced incentives for visitors to create accounts or log in, limiting opportunities for personalized interactions.
Consequently, GourmetRus missed valuable chances to engage potential customers for lasting relationships to drive increased sales.
In order to resolve this they contacted Webkul via UVdesk for their business requirements.
This case study will explore how GourmetRus utilized Webkul’s comprehensive E-commerce Solutions to overcome their obstacles.
Solution
Magento 2 Show Price After Login
Magento 2 Show Price After Login extension is a helpful tool for online stores like GourmetRus.
It functions by hiding product prices and disabling the add-to-cart option until customers log in.
Instead of displaying the price, customers see a prompt to log in to view the price and add the item to their cart.
The image below shows the products before customers have logged in.
The image below shows the product page before the customer logs in.
Now, GourmetRus can manage who views their prices and encourage more users to create accounts on their website.
This extension also integrates seamlessly with the Magento 2 Mobile app, allowing customers to shop anytime from their phones.
The image below shows the product catalog and Add to Cart option after the customer has logged in.
Ending Note
With Webkul’s Show Price After Login extension, GourmetRus can control who sees their prices and encourage more people to make an account on their website.
Magento 2 extension helped this Canadian FoodStore to hide prices until the customer logged in on their website
This helps GourmetRus build relationships with customers to sell more Gourmet food products and increase their business reach and revenue.