Loklik, a USA-based craft equipment company that specializes in selling DIY machines for various art and craft requirements.
Their product lineup consists of heat presses, craft cutters, and pen plotters, empowering individuals to make personalized items and crafts at home.
Loklik aims to provide user-friendly DIY equipment at affordable prices, enabling everyone to unleash their creativity and create custom projects.
Their website offers easy-to-follow guides to help customers choose the right machine and materials for their specific needs.
Magento development services helped them to showcase their products in a better way on their online platform.
The DIY industry in the United States is growing as more Americans are getting involved in DIY projects and crafts for fun.
According to Statista, In the United States, the DIY market in 2024 amounts to US$660bn in 2024.
Moreover, E-commerce Marketplaces have provided opportunities for creators and small businesses to show and sell their DIY products.
Social commerce has also played a role in boosting interest in projects like – DIY by inspiring people and facilitating the sharing of creative ideas.
The DIY industry allows people to add a personal touch to everyday items while also saving money compared to buying from retail stores.
Loklik faced a challenge in effectively presenting their DIY Machines and products online to the customers.
As these machines are complex with numerous features it is difficult to understand them through product photos and AI text descriptions.
Customers often need visual product demonstration to better understand how the machines work for making better purchasing decisions.
Realizing the need for a more effective way to visually showcase their product offerings on their website they contacted Webkul.
In this case study we’ll look at the solution Webkul offered to resolve Loklik’s issues.
Magento 2 Video Player Extension offered an optimal solution as it addressed their need for enhanced video capabilities.
Loklik could directly upload high-quality MP4 and WebM video files onto their product pages, resulting in better customer experience.
Admin can assign a preview image to each video giving a glimpse of the content before playing it.
It can also fully customize the appearance of the video players to match it with the background of the website.
The extension allowed users to upload videos manually or from URLs of platforms such as YouTube, Vimeo, and CDN hosting services.
It also provided options such as autoplay and looping to showcase continuous demonstrations or highlight specific product features repeatedly.
Furthermore, the mass upload feature streamlined video management across their entire catalog.
In summary, Webkul’s Video Player Extension for Magento 2 provided the perfect video integration solution for Loklik’s eCommerce needs.
The extension allowed Loklik to seamlessly showcase their DIY machine products through uploaded videos and content from YouTube.
By implementing Webkul’s solution this USA DIY machines seller was able to drive more sales of their complex product offerings.
This robust Magento extension allowed Loklik to enhance its customer experience to boost sales on its Magento 2 platform.
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