FenicsBio is a biotech company based in Maryland, US, that provides genome-wide shRNA products and lentivirus services for gene knockdown and functional genomic studies.
As a leader in functional genomics, FenicsBIO specializes in genome-wide tools for analyzing gene function both in vitro and in vivo.
With a decade of experience, FenicsBio delivers custom lentivirus products with consistent quality from Maryland.
FenicsBIO advance functional genomics and drug discovery with expert technical support.
They aimed to integrate a quote system into their Magento 2 store for price negotiations and personalized offers to boost sales revenue.
FenicsBIO also decided to implement bulk product ordering directly from a single checkout page.
This leads them to choose Webkul, a reputable provider of Magento Development Services.
In the United States, biotechnology is growing quickly thanks to government support, new technology, and market-based requirements.
Agencies like the Department of Energy invest in biotech to tackle climate change, energy, and supply chain issues for a sustainable bio-economy.
NOAA’s deepwater research could find new drugs. The Biden-Harris Administration is boosting bio-economy infrastructure to spark innovation.
The NSF is supporting efforts that use AI and data science to speed up scientific discoveries, helping the U.S. lead in solving environmental and social issues with biotechnology.
U.S. biotech companies excel through innovation and research, funded by venture capital and grants.
Dealing with strict FDA rules and strong competition while addressing medical needs. They often work with pharma and research groups.
FenicsBIO struggled with customer engagement and sales growth because its online platform lacked a Request for Quote system.
Without RFQ, customers couldn’t negotiate prices or personalize their buying experience, which limited the company’s ability to attract and retain customers.
FenicsBIO also lacked a solution for users to place online orders seamlessly through a single checkout page.
In order to resolve this they contacted Webkul via UVdesk for their business requirements.
This case study will explore how FenicsBIO utilized Webkul’s comprehensive E-commerce Solutions to overcome their obstacles.
Magento 2 Quote Extension allows customers to request quotes for products, enabling price negotiation and facilitating personalized purchasing offers to boost revenue.
The below image shows the ‘Request a Quote’ feature enabled on the product.
The quote feature works for registered customers only. Admin can disable the add-to-cart button, enabling quote requests for products or services.
The RFQ form appears as shown below when the customer clicks on the ‘ Request a Quote’ option.
After completing the form, a confirmation message will display: ‘Your Request has been Successfully Submitted’.
Both customer and admin could smoothly communicate and transact custom orders facilitating the entire quote management process.
This benefits both the customer and admin by empowering shoppers to negotiate and boosting sales.
Magento 2 Quick Order extension enabled FenicsBIO’s buyers to bulk purchase shRNA products without browsing individual product pages.
Both registered and guest users can create quick orders, select multiple products, and customize options directly from a single checkout page.
The intuitive interface and quick order functionality reduce steps, making it easier for buyers to place large orders effortlessly on the FenicsBIO website.
Customizable product options at FenicsBIO single checkout page minimize errors, ensuring buyers receive the exact products they need.
With Webkul’s Magento 2 Quote Extension, FenicsBIO can attract more customers to their website by offering price negotiations.
Moreover, the Quick Order extension streamlined purchasing for both registered and guest users through a unified checkout page.
Thanks to these Magento 2 extensions, FenicsBIO has achieved significant success in the U.S. biotech industry.
It has grown in popularity among online customers while expanding its user base.
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