Muscle Finesse Wholesale is a prominent UK-based supplier that has been serving the health food and sports nutrition industry since 2003.
They provide a wide range of in-demand products, including supplements, snacks, drinks, and gym accessories, all at competitive prices.
Focused on personalized service, they build strong relationships, making them a trusted partner for independent businesses and small chains.
Beginning as a local store in Peterborough, Muscle Finesse Wholesale now serves businesses nationwide.
Muscle Finesse Wholesale decided to offer extra discount options for its users as special promotions in their Magento 2 store.
This leads them to choose Webkul, a reputable provider of Magento 2 Development Services.
The UK sports industry is becoming more dynamic, with a growing focus on fitness activities like gym workouts and personal training.
Online sports nutrition websites are in high demand as consumers seek convenient access to fitness supplements.
Verified Market Research estimates the UK sports nutrition market at about $7.15 billion by the end of 2024.
While traditional sports remain popular, demand for fitness activities has surged, reflecting a shift toward health and wellness.
The UK sports industry is expanding beyond traditional sports as fitness services drive growth and participation.
The demand for sports nutrition products has surged as consumers increasingly prioritize health and fitness.
Athletes and fitness enthusiasts seek tailored nutrition solutions to enhance performance, recovery, and overall well-being.
This trend is driven by fitness popularity and convenient online shopping, making supplements more accessible.
As a result, sports nutrition has become a vital part of many individuals’ fitness regimes in the UK and is favourite within the ecommerce marketplace selling.
Muscle Finesse Wholesale faced significant challenges in maintaining customer engagement and boosting sales on its online platform.
The absence of attractive discount options and special promotions restricted their ability to attract and retain customer via emails.
This shortcoming hindered their ability to capture buyers’ attention, negatively affecting revenue growth and diminishing their competitive edge.
As a result, they missed valuable opportunities to boost sales and enhance customer engagement.
Ultimately, the lack of compelling deals hindered sales and weakened customer loyalty.
They sought a solution for this challenge, so Muscle Finesse Wholesale contacted Webkul through UVdesk for help.
This case study will examine how Muscle Finesse Wholesale leveraged Webkul’s comprehensive E-commerce Solutions to overcome these obstacles.
Special Promotions for Magento 2 extension allows admins to create multiple promotion rules, offering fixed, percentage, coupon-based discounts, and buy X, get Y promotions.
Admin can create up to 16 promotion rules for discounts on individual or grouped products.
The below image shows a customer using a special promotion offer for a percent discount: Buy X, Get Y at a 50 % discounted price.
When a customer adds two products priced at $32 and $49 to their cart, they receive a 50% discount on the second product.
Here we can clearly see the price of the second product dropped from $49 to $24.50 due to the 50% discount.
Now, let us take a look at Another special promotion: “Buy All Three Products and get 50% off the total price.”
A customer includes three products in their cart, with prices of $36, $45, and $54, respectively.
The total product price has been reduced from $135 to $67.50, reflecting a 50% discount.
This Special Promotions for Magento 2 promotion add-on effectively captures customer attention and boosts sales.
With Webkul’s Special Promotions for Magento 2 extension, Muscle Finesse Wholesale offers customers additional discounts and exclusive deals.
This effective solution for special offers has enabled Muscle Finesse Wholesale to attract more customers and increase sales revenue.
Thanks to these Magento 2 extensions, Muscle Finesse Wholesale has emerged as a leading sports nutrition firm in the United Kingdom.
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