California : Famous Sport Company Achieved Their Marketing Goals
Lazer is at the forefront of industry innovation, design, safety, and technology. When Lazer began, helmets were leather caps worn by men riding steel bikes over Belgium’s cobblestone roads.
There is no comparison between the lightweight, adjustable, well-ventilated, and stylish helmets of today.
Lazer’s products are the result of almost 100 years of experience, passion, and dedication.
Lazer always trying to create the perfect blend of design, comfort, safety and technology.
In this case study, we will explore how Lazer achieved their marketing goals by using Salesforce Marketing Cloud Integration Service
What Lazer actually were looking for?
Lazer utilizing Salesforce Marketing Cloud that provides robust analytics and reporting tools.
With the help of Marketing Cloud Connector they keep the track of the performance of campaigns in real time, gaining valuable insights into customer engagement, conversion rates, and ROI.
Lazer wanted to sync the data like Products, Customers & Orders, Subscriber and majorly Abandoned cart checkout from their Shopify to Salesforce Marketing Cloud end through Salesforce Marketing Cloud Integration Service
So that they don’t have to do the work manually, and ultimately they can save on their time.
Team at Lazer searched the connector online and they found Shopify Marketing Cloud connector to be a medium between Shopify and Salesforce Marketing Cloud to sync data seamlessly in real time.
Webkul team helped the company with the installation and setup of the connector properly.
The connector turned out to be so helpful in their sync process.
Now they are easily performing the below –
- Products sync from Shopify to Salesforce Marketing Cloud
- Categories sync from Shopify to Salesforce Marketing Cloud
- Customers sync from Shopify to Salesforce Marketing Cloud
- Orders sync from Shopify to Salesforce Marketing Cloud
- Subscribers sync from Shopify to Salesforce Marketing Cloud
- Abandoned Cart sync from Shopify to Salesforce Marketing Cloud
- Data accuracy in syncing data using Salesforce Marketing cloud integration
- Partial data sync according to the need
- Manual and real-time data sync
Lazer were looking for these features, and they got these features in Shopify Salesforce Marketing Cloud Connector by Webkul.
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