The Gourmet – Australia-Based Liquor Company Achieving Marketing Goals with Shopify Marketing Cloud Connector
The Gourmet is an Australian company owned and operated by the bunch at Beerology.
Beerology has been crafted by a team of people passionate about life who believe that everybody should have access to the things they love – on their terms.
They thrive on creating little moments of magic, enjoy life’s adventures, and push themselves as far as they can.
They are always curious about the world around them, and above anything else, they love to discover new things.
According to the Gourmet, Wine is best enjoyed shared. And there mission is to bring a community together, a bunch of people with shared interests and values – wine and the enjoyment.
In this case study, we will explore how The Gourmet is achieving their marketing goals with Salesforce Marketing Cloud Integration.
What The Gourmet actually were looking for?
The Gourmet is using Salesforce Marketing Cloud that provides robust analytics and reporting tools.
With the help of Marketing Cloud Connector they keep the track of the performance of campaigns in real time, gaining valuable insights into customer engagement, conversion rates, and ROI.
The Gourmet wanted to sync the data like categories, Products, Customers & Orders from their Shopify to Salesforce Marketing Cloud end through Salesforce Marketing Cloud Integration.
The Gourmet contacted Webkul team, to get the connector as they found this connector to be a medium between Shopify and Salesforce Marketing Cloud to sync data seamlessly in real time.
Webkul team helped the company with the installation and setup of the connector properly.
The connector turned out to be so helpful in their sync process.
Now they are easily performing the below –
- Products sync from Shopify to Salesforce Marketing Cloud
- Categories sync from Shopify to Salesforce Marketing Cloud
- Customers sync from Shopify to Salesforce Marketing Cloud
- Orders sync from Shopify to Salesforce Marketing Cloud
- Subscribers sync from Shopify to Salesforce Marketing Cloud
- Abandoned Cart sync from Shopify to Salesforce Marketing Cloud
- Data accuracy in syncing data using Salesforce Marketing cloud integration
- Partial data sync according to the need
- Manual and real-time data sync
They were looking for these features, and they got these features in Shopify Salesforce Marketing Cloud Connector by Webkul.
Webkul team understood their requirements and delivered what they needed.
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