Renac: Peruvian Company Simplifies Registration Process via Social Login
Renac is a leading South American wholesale supplier of imported Chinese products, trusted in the Peruvian market for over six years.
Specializing in a diverse range of products, Renac offers accessories, snacks, kitchenware, beauty items, school supplies, and home essentials.
Renac delivers exceptional product quality, outstanding service, and fosters long-term client relationships.
It expands its range and leads market trends, fueling client success and Peru’s growth.
Renac intended to save users time by removing the need for separate login details, leading to faster access and increased user engagement.
This prompts them to select Webkul, a trusted provider of WooCommerce Development Services.
Dynamics of Peruvian Ecommerce Sector
The Peruvian eCommerce landscape is expanding, driven by rising internet access, smartphone use, and a growing middle class.
Statista projects that the revenue in the Peruvian eCommerce market will reach US$9.75 Billion by the end of 2024.
As shoppers embrace online purchases, companies are adapting to enhance user experiences and offer varied payment methods.
Top players use digital marketing and social login media to expand reach, while logistics improvements enable faster deliveries.
Peruvian consumers increasingly demand imported Chinese products for their affordability, variety, and quality.
As online shopping grows, shoppers are turning to Chinese imports for electronics and fashion, creating new business opportunities.
Overall, the Peruvian eCommerce sector creates a vibrant ecosystem full of opportunities for consumers and businesses.
What Challenges Did Renac Face?
Renac faced challenges in engaging customers and driving sales on its online platform due to an inefficient registration process.
Users were unable to log in directly using Facebook, Google, GitHub, or Microsoft accounts and were required to create new usernames and passwords.
This lengthy process led to missed sales opportunities and diminished customer engagement.
Without social login and authentication led reduced user trust, which limited customer engagement and retention.
Renac faced higher cart abandonment and wanted to resolve the same.
Additionally, this inefficiency hindered data insights and led to increased support costs.
Solution
WordPress Social Login
WordPress Social Login extension allows users to register and log in using their social login media accounts instead of creating separate usernames and passwords.
Admin has the choice to configure the social media login options as per his choice for allowing users to register and log in.
Below image shows Renac’s user login page, featuring Google and Facebook as social login options.
The user selects Google to log in, and it automatically detects the Gmail accounts on the device, asking for confirmation to register on Renac.
We can see below the user has created a customer account without any additional registration steps or needs to fill out any form.
Now the customer can browse for any products or categories as a registered user on the Renac website.
The user can add any product to the cart using his social login account just similar to a normal registered customer.
Further, registered customers can easily check out and complete their purchases by entering their billing and payment details.
The user can complete the purchase by placing the order after confirming payment and billing details.
Ending Notes
With Webkul’s WordPress Social Login extension, Renac enables customers to log in through their social media accounts effortlessly.
This streamlined login solution has enhanced customer engagement and contributed to increased sales revenue.
By simplifying the registration process, it saves users time and effort, boosting overall satisfaction.
Thanks to these WooCommerce extensions, Renac has become a leading ECommerce company across Peru.