OrangeShop is an Estonian online store that sells personal care products.
They offer a wide range of care products including hair dyes, hair masks, shampoos, conditioners, face creams, face serums, and more.
It is a one stop shop for customers to find their favourite care products that can transform their personal care routine.
In this case study, we will explore how OrangeShop maximizes their business revenue and streamline store management with Webkul’s Point of Sale System (POS) and PrestaShop Development Services.
According to Statista, the revenue in the Beauty & Personal Care market in Estonia amounts to US$187.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.79%.
Furthermore, it is expected that by 2024, the total revenue in the Beauty & Personal Care market will be generated through online sales.
Demand for natural and organic products, rapid adoption of e-commerce, growing awareness and concern for sustainability and health, etc are some of the key factors driving the growth.
Some of the popular beauty ecommerce startups in Estonia are Whatskin, Ilukummut, ANSWR, Rosena, Voluhaldjas.
PrestaShop Point of Sale System (POS) is a robust solution to transform PrestaShop into a point of sale for physical stores.
The module facilitates the store owners to synchronize ecommerce store with their physical outlets and helps managing inventory, orders, and customers in real time.
The admin can add any number of physical outlets and assign products to them. Create sales agents and assign them to respective POS outlets.
OrangeShop has many retail outlets in Estonia and wanted to connect them with their online store for effeciently managing customers, orders, and inventory from a single place.
For this, they integrated our Point of Sale System (POS) module with their store.
Following are the benefits that OrangeShop have received with our PrestaShop Point of Sale System (POS) module.
Quick Checkout Process: Connect POS system with barcode scanner, printer, and cash drawer to speed up the checkout process.
Offline Orders: Process the orders even if the internet in not available. Place orders on POS using cash payment option. The module automatically syncs offline orders to online orders once the internet connection is restored.
On-hold Cart: Allow customers to buy more goods and come back to the counter at any time to complete the purchase.
Flexible Payments: Offer multiple payment options to customers such as cash, credit or debit card, and check. Also, customers can make split payment i.e some amount via cash and the remaining amount by debit card.
Accurate Reports: A dedicated dashboard in the back office to analyze the performance of each POS outlet. OrangeShop can track the daily, weekly, monthly sales of each POS outlet.
OrangeShop had two custom requirements for which they contacted us.
Our team understood the client’s requirements and successfully implement the changes in the module.
The personal care products ecommerce market in Estonia is thriving and is expected to increase over the next years.
Incorporating Point of Sale System (POS) helped OrangeShop connect their online store with physical outlets and manage orders, customers, and products data effortlessly.
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