Au fil d’Emma: French Online Store Boost Sales by Streamlining Preorders With Webkul’s Preorder
Au fil d’Emma is an online fabric store based in France. The store got started in 2007 by Emma who is deeply passionate about fabrics, threads and fibers and wants to share her passion with others.
The store offers a large assortment of patchwork fabrics, contemporary patchwork, textile art kits, embroidery threads and ribbons, fibers for art textiles, etc.
One can find all the haberdashery supplies necessary for works such as needles, sewing materials, batting, interfacing, quilting supplies, etc.
In this case study, we will examine how Webkul’ Preorder and PrestaShop Development Services helped Au fil d’Emma drive revenue and enhance customer experience.
Textiles eCommerce Market in France
According to Statista, value added in the textiles market is projected to amount to US$2.4bn in 2024. It is poised to grow at a CAGR of 0.81% between 2024 – 2029.
Some of the factors contributing to this growth include the increasing expenditure of consumers on home furnishings and increasing urbanization.
Home textile products are becoming one of the increasingly purchased products online, as online retailers offer customers a wide range of buying options.
Flexible return policies attractive discounts encourage customers to purchase textile products online.
PrestaShop Preorder
PrestaShop Preorder facilitates online retailers to sell out of stock or upcoming items. The module enables customers to preorder products that are currently not available for immediate purchase.
The customer can view exact days and time after which the products will be available for purchase and reserve them in advance.
When you are dealing in such wide range of items, arranging the inventory can be a challenge sometimes.
There can be several reasons due to which a store can run out of inventory. Unexpected surges in demand during holidays, delivery issues, lack of funds to purchase new items can be some of them.
Au fil d’Emma wanted to incorporate the preorder feature into their online store which allows their customers to successfully order the products even when they are not available.
Allowing customers to place backorder in store helped them save the sales that have been probably lost.
The extension helps the merchant increase sales and evaluate demand for certain products.
Custom Requirements of Client
Au fil d’Emma had one custom requirement for which they contacted us.
Our PrestaShop Preorder module allows the customers to preorder the products using partial payment option.
This means the customerc can preorder the product by paying a fraction of product amount. They can pay the remaining amount when the product becomes available for purchase.
The client wanted to show the remaining amount on order details page and under ‘Preorder Orders’ tab in customer’s account.
Our team understood the client’s requirement and added a column for remaining amount on preorder’s order list page and customer order details page.
Conclusion
Webkul’s PrestaShop Pre Order proved to be game changer for Au fil d’Emma. Implementing Pre Order functionality helped them secure sales that would otherwise be lost due to out of stock situations. The extension has proven to be a valuable addition to their online store.