Infinite Statue Drive More Sales Using Webkul’s Preorder
Infinite Statue is an online store based in Italy that offers a wide range of action figures, collectibles, statues, etc. Established in 2012, it is a one stop store for all those customers who loves to collect merchandise.
It is an all-Italian brand of exclusive collectible statues in rigorous limited edition , scale reproductions, of the highest quality, inspired by the pencils and brushes of great artists.
Infinite Statue offer a wide catalog of prestigious, “historic” collectible statues, and brand new creations that bear the signatures of equally prestigious artists.
From Infinite Statue come unique pieces, designed and created by professional artists and sculptors, creations entirely hand-painted and produced in the best laboratories on the international market.
In this case study, we will explore how Infinite statue maximize store revenues and enhanced customer satisfaction by using Webkul’s Preorder and PrestaShop Development Services.
Online Retail Market for Action Figures in Italy
According to Statista, the revenue in the action figures market is projected to reach US$17.99m in 2024. The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.42%,
The increasing popularity of several animated series, anime content, and movies is a key factor driving the market growth.
Widespread use of mobile and online gaming is another major factor that contributes to the growth for such products in the market.
The coronavirus outbreak had a significant influence on the global market. This harmed the action figure industry’s growth, supply networks, and channels of distribution.
However, the pandemic boosted toy sales on numerous e-commerce platforms, and the market is likely to witness swift growth in the coming years.
PrestaShop PreOrder
PrestaShop Preorder facilitates online retailers to sell out of stock or upcoming products. This extension enables customers to purchase a certain product before it is ready to ship or yet to launch.
Products in an online stock can go out of stock due to a number of reasons. Unexpected surges in consumer demand, production delays, delivery issues, lack of funds to purchase new inventory, etc are some of them.
It can be frustrating for customers to view ‘out of stock’ label on the products they wish to buy.
Infinite Statue wanted to implement preorder feature into their online store which allows customers to place backorder the products that are out of stock.
For this, they purchased our PrestaShop Preorder module.
Now, they can sell the items that are not in stock at the moment, but will be in stock at a specified date.
By offering preorder in their store, they can let their customers reserve the products in advance before they are officially available, without having to worry about these products selling out.
Custom Requirements of Client
Infinite Statue had one custom requirement for which they contacted us.
Earlier, the client’s store was on PrestaShop version 1.7.8 and they installed our Preorder module version 5.1.0 in their store.
After sometime, they upgraded to PrestaShop version 8 and purchased PrestaShop Preorder module version 5.3.0 and installed it in PS 8.
They wanted to migrate preorder data of module version 5.1.0 in PrestaShop 8.
Our team understood the client’s requirement and successfully migrated the data.
Conclusion
Webkul’s PrestaShop Preorder helped Infinite Statue boost sales, improve customer relationships, and provide insights for business forecasting.
It allowed them to capture the sales that they probably have lost due to out of stock situation.