Il Nuovo Mondo : Italian Online Store Streamlines Sales with Webkul’s Pre Order
Il Nuovo Mondo is an Italy-based online store that offers a large assortment of action figures, merchandise, trading cards, playing cards, managa, etc.
It is the ideal store for the customers who loves to collect the merchandise of famous and cult characters from some of the most popular series like dragon ball, naruto, pokemon, marvel, etc.
Customers can find the perfect item for themselves from a rich collection of official products.
In this case study, we will explore how Webkul’s Pre Order and PrestaShop Development Services helped Il Nuovo Mondo enhance customers’ shopping experience on their store.
Online Retail Market for Anime and Action Figures in Italy
According to Statista, the revenue in the in the action figures market totals € 129 million in 2024 and projected to grow at an annual growth of 1.88%.
Italy’s action figure market is thriving with a strong emphasis on collectible figures and a growing demand for comic book characters. Top online stores in the Italian Toys market are amazon.it, mediaworld.it, shein.com, toyscenter.it, and lego.com.
With rising popularity of animated films and series, the demand for the anime, action figures, manga, trading cards, manga, etc is expected to grow in the coming years.
PrestaShop Pre Order
PrestaShop Pre Order extension is a seamless solution that enables potential customers to pre Order products that are not currently available for immediate purchase. Merchants can offer products on their online stores that are’nt available for sale yet but will be at a future date.
Arranging inventory when you are dealing in such a vast range of products can be difficult sometimes. Unexpected surges in consumer demand, production delays, delivery issues, lack of funds to purchase new inventory, etc are some of the reasons due to which store can run out of inventory.
Il Nuovo Mondo wanted to incorporate pre order feature into their online store which allows customers to order out of stock or unavailable products. For this, they purchased our PrestaShop Pre Order module.
The module helped the retailer save the sales by letting customers reserve the products in advance and enhance their shopping experience by never showing the disappointing – ‘Product Out of Stock’ label!
Challenges Faced and How Webkul Helped?
Il Nuovo Mondo had a few customer requirements for which they contacted us.
Remove dynamic payment option
By default, PrestaShop Pre Order module provides three payment options: full, partial, and dynamic. Customers can use a payment option as per need to pre order the product.
They wanted to remove the dynamic payment options from the store which we successfully removed.
Alternate way to set preorder
While setting a pre order on product, the merchant has to select a date on which the product will be available for purchase. Il Nuovo Mondo wanted an additional option that can allow them to set the availablility according to month & year without choosing the exact date.
We added an option in the back office that lets admin select the tentative time for product availability.
Customer Group Restriction
Il Nuovo Mondo wanted to restrict the use of partial payment method to book a preorder product for B2B customer group. If a customer who belongs to B2B customer group opens a pre order page, then partial payment option should not be visible to them.
Our team understood their requirement and added the restriction for B2B customer group.
The client shared a few more requirements with us that we successfully delivered.
Final Words
Webkul’s PrestaShop Pre Order proved to be game changer for Il Nuovo Mondo. Implementing Pre Order functionality helped them secure sales that would otherwise be lost due to out of stock situations. The extension has proven to be a valuable addition to their online store.
Please check our PrestaShop development services and a vast range of PrestaShop modules.