Royal Oak: Indian Furniture Store Promotes Products Through Google Shopping

Royaloak is a well-known Indian furniture company that provides a wide variety of furniture choices for homes and offices.

Their product catalog spans from all sorts of furniture for living, dining and bedroom to office and home decor.

With an extensive network of more than 200 stores across India they also export their products to more than 10 countries worldwide.

Royaloak as one of the top furniture brands in India, uses shipping & logistic integration services so as ship products to customers both locally and globally.

Magento development services provided them with an effective marketing strategy that empowered them to upscale their business.

Dynamics Of Furniture Industry In India

The furniture industry in India is going through a rapid growth phase since last few decades.

According to Statista, It was valued at approximately $17 billion in 2020, and experts believe it will reach $37 billion by 2026.

With more and more Indians moving to urban areas and earning higher incomes, there is a rising demand for new furniture on e-commerce marketplaces.

Moreover, the popularity of online shopping is also contributing to the boost in furniture sales.

The government’s “Make in India” initiative is playing a crucial role in expanding the furniture industry by promoting local production.

As more people in India invest in homes and offices, the furniture sector is expected to continue its growth in the coming years.

Challenges Faced by Royal Oak

Royaloak missed business opportunities due to the inability to showcase their products properly on Google Shopping.

They wanted to create an optimized product feed that would appear in Google Shopping results when customer looks for it via organic search on google.

Also their store was not connected to their Google Merchant Account which resulted in the loss of potential buyers.

In order to resolve this they contacted Webkul and told them their business requirements.

This case study will explore how Royaloak utilized Webkul’s comprehensive E-commerce solutions to overcome their obstacles.

Solution:

Google Shopping Feed for Magento 2 Store

Magento 2 Google Shopping Feed extension allows e-commerce businesses to showcase their products on Google search results.

This gives them an edge over their competitors in terms of online product visibility as it is easily available whenever a customer looks for a similar item.

The following image shows the Royal Oak’s website on which a customer can see the specifications and quickly buy products.

If a person wants a similar table there is a high chance that they will look for it while doing a simple google search.

The below image shows the Google Shopping page results when the customer looks for a item matching its criteria.

Royal Oak’s products are among the top results which attracts the attention of the customer in the first place.

The below image shows the better furniture image of the same product with its features.

With this Royal Oak can easily control their Google Product feeds and smoothly transfer products to their Google Merchant account.

This extension can effectively align Magento categories with Google shopping categories which helps them in better digital marketing.

Final Words

Webkul’s Magento 2 Google Shopping Feed extension has shown to be highly beneficial for the Royal Oak’s online Store.

Thanks to this Magento 2 extensions there has been a significant increase in Royal Oak’s organic customer traffic.

As a result this Indian furniture company will get top visibility in the Google shopping feed which will boost their exposure.

Take a look at more successful furniture stores like Ferrum decor and Planet Deco that used Webkul’s solutions to enhance their e-commerce.