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Case Study GraysChile

GraysChile: Chilean Hockey Store Offers Coupons in Style

Platform Adobe Commerce
Industry Other
Country Chile
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GraysChile is a leading hockey sports equipment provider in Chile, specializing in high-quality hockey gear and apparel.

Offering sticks, bags, footwear, protection, accessories, balls, and team uniforms, it meets the diverse needs of hockey players.

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The collection also features stylish and functional sportswear, ensuring athletes are prepared both on and off the field.

Renowned for quality and innovation, GraysChile is the go-to destination for hockey enthusiasts seeking premium products.

GraysChile aimed to enhance customer engagement and loyalty by providing coupons through their online store.

By partnering with a reputable Magento Development Services provider, GraysChile successfully achieved its business goals.

Dynamics of Chilean Hockey Industry

The Chilean hockey industry is growing rapidly as interest in the sport and demand for quality equipment continue to rise.

Statista projects the sports market in Chile will reach a market volume of US$3.49 Million by 2027.

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Hockey, once a niche sport, is now popular across age groups, boosting demand for sticks, gear, apparel, and accessories.

Online shopping has become a major driver for sales, allowing customers to easily access a wide range of products from top brands.

Many stores now provide discounts, gamified promotions, detailed descriptions, and reviews, enhancing convenience and engagement for shoppers.

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They are investing in innovative technologies to simplify online and in-store purchases.

As technology and consumer preferences evolve, the Chilean hockey market is blending traditional and digital sales channels to meet customer needs.

This transformation drives growth, making hockey equipment accessible and shopping more enjoyable for players and fans.

What Challenges Did GraysChile Face?

The company faced a more engaging and exciting shopping experience to build customer loyalty and drive repeat purchases.

One idea that intrigued the company was gamification. The owner had learned of successful gamification strategies across different industries.

In these models, customers were motivated to participate with the opportunity to win rewards or discounts.

However, it lacked a solution to motivate customers with opportunities to win rewards or discounts.

As a result, the owner started exploring gamification solutions for his Magento 2 store.

This case study will explore how Webkul services resolved GraysChile’s business challenges.

Solution

Magento 2 Spin to Win

Magento 2 Spin to Win is an engaging gamification extension that enables the admin to create discount campaigns by configuring a spin wheel feature.

Customers spin for a chance to win exciting offers and claim their rewards.

The winners simply sign in with their email to unlock the discount and place their order.

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It features a spin wheel that lets customers join promotional campaigns and win discounts.

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Admins can create and customize these campaigns, including tailoring the spin wheel.

Concluding Words

GraysChile overcame its challenges and improved operational efficiency by implementing Webkul’s robust solutions.

The integration of the coupon system led to a notable increase in customer engagement and revenue generation.

With the help of these  Magento 2 extensions, GraysChile has emerged as a top hockey online store in Chile.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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