Awinita: Expanding Online Presence and Customer Experience
Awinita, as a online marketplace, serves as a central platform connecting businesses with consumers while providing businesses with a significant degree of autonomy in shaping their brand image.
This autonomy allows businesses to convey a unique and tailored identity to customers.
By fostering a marketplace environment, Awinita creates a space where diverse businesses can showcase their products and services, catering to the varied needs and preferences of consumers.
Awinita later enhanced their online presence with the help of Magento Development services that they were looking for.
E-commerce in the USA
According to Statista, E-commerce in the United States encompasses various channels including B2C, B2B, and C2C.
In the US, the market for online purchasing has been expanding rapidly. They project that over 1.4 trillion U.S. dollars will be spent on internet shopping by 2027.
Amazon has the biggest proportion of online buying and is a major player in the American e-commerce industry.
Other well-known American e-commerce sites are:
- eBay
- Walmart
- Target
- Apple
giving customers a wide range of choices.
Furthermore, just 15% of retail sales in the US occur online, despite great customer satisfaction and the expectation that the majority of internet users will make purchases online.
Shopping on the go is important; by 2022, smartphones will account for 38% of all online transactions.
Challenges Faced by Awinita
Awinita’s eCommerce website faces challenges in maximizing user engagement, providing a seamless shopping experience, and optimizing seller management.
The current setup lacks features such as responsive design, social login integration, advanced booking systems, and effective vendor management tools.
Additionally, there’s a need for better customer communication through live chat, advanced commission structures, mobile app compatibility, and localization features.
How Webkul Helped Awinita?
Webkul is known for developing eCommerce extensions, online businesses set up and customize their customers’ eCommerce platforms.
Awinita improved their online websites and expanded their online store by using Webkul’s Magento 2 development services.
Webkul’s team had detailed discussions with the Awinita team through the UVdesk tickets system to understand their needs.
Webkul’s development team quickly started working to fulfill their needs and provided solutions to their problems.
Magento 2 Xtremo Responsive Theme
Awinita faced challenges with a non-responsive design and lacked features like a multi-image banner slider and a mega menu.
The Magento 2 Xtremo Responsive Theme was integrated to address these challenges. It introduced a multi-image banner slider with clickable URLs, suitable for any store.
The theme is responsive to various device resolutions, supports multiple language translations, and works seamlessly with Webkul Multi-vendor Marketplace.
It also includes features like a mega menu for categories and options to add popular categories on the homepage.
Magento 2 Social Login
Awinita needed to streamline the registration/login process and enhance user engagement with social media integration.
Magento 2 Social Login extension was implemented to allow customers to log in using existing social networking credentials from platforms such as Facebook, Twitter, Google, LinkedIn, and Instagram.
The admin could customize social login buttons, enable/disable newsletter subscriptions, and configure redirection after login.
The module was compatible with the Hyva theme, ensuring a consistent look and feel.
Magento 2 Marketplace Advanced Booking System
The absence of a system for selling booking services and efficiently managing dynamic events on the eCommerce site.
The Magento 2 Marketplace Advanced Booking System converted Awinita’s Magento 2 store into a dynamic event-driven platform. Sellers could add booking products like events, rentals, hotels, etc.
The extension allowed for the configuration of mail templates, setting location names, showing maps, and setting break times in slots.
Vendors could also prevent bookings before the start time of a slot.
Marketplace Multi Vendor Module for Magento 2
Awinita needed a comprehensive solution to convert their Magento 2 store into a multi-vendor marketplace with efficient seller management.
The Marketplace Multi Vendor Module for Magento 2 transformed the store into a complete online marketplace.
Sellers gained control over product listings, inventory, orders, shipment, profile, and collection pages.
The extension supported various product types, including simple, configurable, virtual, and downloadable.
Magento 2 RMA System Marketplace Add-on
Awinita faced challenges in managing product returns and order returns between buyers and sellers efficiently.
The Magento 2 RMA System Marketplace Add-on facilitated the management of product returns.
Buyers could generate RMA requests for seller/vendor products, and sellers could process full or partial refunds.
The extension allowed offline/online refunds, dynamic item selection for an order, and configurable RMA reasons. It also implemented GraphQL for enhanced functionality.
Magento 2 Daily Deals Marketplace Add-on
Awinita sought to implement daily deals functionality for vendors to provide time-limited discounts.
The Magento 2 Daily Deals Marketplace Add-on allowed vendors to integrate daily deals for their products.
Vendors could add, edit, and enable/disable product daily deals from their accounts. Admin also had the ability to apply deals for their products.
Deals could be created on a fixed amount or percentage basis for specific time durations, with a separate page displaying all deal products for customers.
Marketplace Web Services API For Magento 2
Awinita needed seamless integration of marketplace features into external applications, including ERP and mobile platforms.
The Marketplace Web Services API For Magento 2 provided web API access to various marketplace resources, such as seller creation, seller list retrieval, invoicing, credit memos, and more.
The extension supported both admin and customer-level authentication, and its JSON format response was compatible with mobile devices and ERP systems, including OpenERP.
It featured GraphQL implementation for enhanced capabilities.
Chat System for Magento 2
Awinita lacked an efficient live chat system for direct communication between customers and admin/chat agents.
The Magento 2 Live Chat Extension introduced a live chat plugin, allowing customers to chat directly with admin/chat agents.
Users could log in or register from the chat window and create multiple chat agents for managing queries.
The admin could set a name for the chat system, upload a chat profile picture, and customize the chat window’s appearance. Sound alert notifications were available for new chat messages.
Magento 2 Advanced Commission Marketplace Add-on
Awinita faced challenges in implementing flexible and advanced commission structures for vendor products and categories.
The Magento 2 Advanced Commission Marketplace Add-on enabled the setting of advanced-level commissions for vendor products and categories.
Admin could specify commissions on products, categories, and sub-categories, supporting fixed or percentage-based commission models.
The extension prioritized product-level commissions over category-level ones, providing granular control over commission structures.
Magento 2 Multi Vendor Mobile App
Awinita needed a solution to convert their Webkul Marketplace into Android and iOS mobile apps.
The Magento 2 Multi Vendor Mobile App extension transformed the marketplace into mobile apps for Android and iOS.
Vendors could manage their store profiles, check orders and listings, add new products, and create invoices and packing slip information.
Customers could browse products from multiple sellers and complete transactions through the app.
The admin retained control over the mobile app home layout configuration, ensuring a seamless mobile shopping experience. The app supported voice search and AR search functionalities.
Magento 2 Seller Locator Marketplace Add-on
Awinita faced challenges in helping customers find products in specific locations, and there was an inefficient system for managing seller locations.
The Magento 2 Seller Locator Marketplace Add-on was integrated, allowing customers to search for products based on locations.
Sellers can easily add or edit their locations, providing accurate information for customers.
The admin has the flexibility to manage seller locations, including setting default cover distances.
Magento 2 Seller Coupons Marketplace Add-on
Vendors lacked the ability to generate and manage product coupons, and buyers had limited options to use coupons from different sellers.
The Magento 2 Seller Coupons Marketplace Add-on introduced a solution by allowing vendors to generate unlimited product coupons.
These coupons could be sent to customers via email, with details like value, expiry date, and quantity. Buyers gained the ability to apply coupons from various sellers during checkout.
Magento 2 Custom Option Marketplace Add-on
There was a limitation in providing marketplace sellers with the ability to create and manage multiple custom options for their products.
The Magento 2 Custom Option Marketplace Add-on empowered sellers to add various custom options for their products.
Vendors could set prices, SKUs, and define option types, supporting both price-dependent and independent custom options.
The extension was also compatible with the Hyva Theme.
Multi QuickBooks Connector for Magento 2
Managing QuickBooks accounts and synchronizing data with specific store views was challenging for Awinita.
The Multi QuickBooks Connector for Magento 2 addressed these challenges by allowing the admin to create multiple QuickBooks accounts and link them to specific store views.
The extension facilitated the creation of sales receipts for events like order placement and invoice creation.
It streamlined order and credit memo exports, providing convenient access to QuickBooks data.
Magento 2 Custom Attribute Marketplace Add-on
Awinita struggled with limited capabilities for the admin to create and manage custom attributes for marketplace sellers.
The Magento 2 Custom Attribute Marketplace Add-on empowered the admin to create custom attributes with visibility controls.
Vendors could then use these attributes during product upload, supporting various input types.
The extension supported multi-store views for diverse attribute configurations and was compatible with the Hyva Theme.
Marketplace Payment Method Restriction for Magento 2
The inability to restrict payment methods based on products and sellers posed a challenge for Awinita.
The Marketplace Payment Method Restriction for Magento 2 allowed the admin to assign specific payment methods to individual products and product types.
Sellers gained the ability to assign payment methods to their individual products, providing flexibility during the checkout process. The GraphQL feature enhanced integration capabilities.
Marketplace Vendor Reward for Magento 2:
Awinita lacked a system to reward marketplace sellers and allocate reward points to customers based on their purchases.
The Magento 2 Marketplace Vendor Reward introduced a reward system, allowing sellers to allocate points based on purchases.
Admin could enable or disable the reward system, and sellers could add/manage shopping cart rules.
Customers could redeem points during checkout for new orders, enhancing customer engagement.
Job Board for Magento 2
There was a lack of a comprehensive job board for applicants and employers within the eCommerce platform.
The Job Board for Magento 2 facilitated efficient management of job categories, postings, and applications.
Applicants could browse job categories, submit applications, and view available jobs.
Admin had oversight capabilities, including viewing applications with unique IDs, and the extension was compatible with the Hyva Theme.
Magento 2 Admin Login as Vendor
Administrative challenges in accessing vendor or customer accounts quickly and limited options for admin to log in directly without credentials.
The Magento 2 Admin Login as Vendor extension provided a solution by allowing the admin to quickly log in as a vendor without the need for credentials.
This streamlined the administrative process, providing more efficient access to vendor and customer accounts.
Conclusion
Awinita’s marketplace has enhanced its website with the modules and services offered by Webkul.
Key additions like Social Login, Advanced Booking, and Multi Vendor modules have diversified product offerings and streamlined operational efficiency.
The integration of features like RMA System, Daily Deals, and Mobile App support further enhances customer engagement.
Altogether, these modules have collectively fortified Awinita’s position as a dynamic, user-friendly, and feature-rich marketplace, catering to the evolving needs of both businesses and consumers.