Hope Beauty Care: Austrian Personal Care Company Boosts Revenue Using Webkul’s Extensions
Hope Beauty Care is an Austrian online store that sells personal care products to its customers. They offer a wide range of care products including shampoo, conditioners, hair color, lotion, moisturizers, and more.
It is a one stop destination for customers to discover exclusive care products that can transform their personal care routine.
In this case study, we will examine how Webkul’s extensions and PrestaShop Development Services helped Hope Beauty Care drive extra traffic and enhance customer experience.
Personal Care Products eCommerce Market in Austria
According to Statista, the beauty & personal care market in Austria is estimated to reach US$2,414.00m in 2024. It is projected to experience an annual growth rate of 1.82% (CAGR 2024-2028).
Online sales are expected to contribute 25.8% of the total revenue in the beauty & personal care market by 2024.
In recent years, The beauty and care products market has gained immense popularity among the young generation, especially women and girls, due to increased beauty consciousness and the abundance of skin care, hair care, and beauty products available.
PrestaShop Affiliate Program
PrestaShop Affiliate Program facilitates users to register as affiliates on the store and invite referrals to the store. For each referral registration or order, affiliates can earn commission.
Affiliate programs is one of the most effective strategies that online retailers use to grow their business revenue.
Hope Beauty Care incorporated Affiliate Programs into their online store to drive more traffic and boost conversions.
The module helps them attract new customers to the store by letting affiliates promote their business at different platforms. Affiliates can invite referral to the store via links, social media platforms, email, etc.
Encourage affiliates to bring more customers to the store by rewarding them with commission for referral registrations and purchases.
The affiliates can redeem the commission by generating a payout or voucher request right from their accounts.
PrestaShop Custom Payment
With PrestaShop Custom Payment, the store owners can create as many payment methods as they want and display them in their store.
Lack of available payment options in online store can lead to lost sales oportunities and a lower conversion ratee.
Hope Beauty Care wanted to offer multiple payment options in their store so the customer can choose the preferred payment method.
For this, they decide to purchase our PrestaShop Custom Payment module. The module allows them to create any number of payment methods and make them available to customers at checkout.
They can charge extra fees for certain payment methods. Also, they can encourage customers to transact with payment methods that are not used often by offering discounts.
Custom Requirements of Client
Hope Beauty Care had two custom requirements for which they contacted us.
- Add affiliate referral code to an order while creating a new order from back office.
- Add affiliate referral code to an existing order from the back office.
Our team understood the client’s requirements and successfully implement the changes in the module.
Conclusion
The Austrian Care Products eCommerce market is thriving and is expected to increase over the next years.
Implementing affiliate program and offering multiple payment options helped Hope Beauty Care drive more traffic, increase conversions, and enhance customer experience.