Proathlix: Indian Supplementary Store Streamlines Checkout Process

Proathlix is an Indian supplementary store that specializes in selling a wide range of products to support a healthy and active lifestyle.

The company offers a vast range of products including whey protein supplements, weight gainers, and stamina boosters.

They provide high-quality and effective solutions to meet the diverse needs of fitness enthusiasts and health-conscious individuals.

Proathlix produces each product using premium ingredients and follows strict quality standards to ensure quality and safety for customers.

Through its commitment to excellence, Proatlix has a loyal customer base and established itself as a trusted brand in the Indian market.

Magento Development Services helped them simplify their checkout process on their online platform.

Supplementary Products Market in India

The supplementary products market in India has witnessed remarkable growth in recent years.

A growing fitness culture and increasing health consciousness among the population have fueled its growth.

According to Grand View Research, the Indian supplements market was valued at around ₹49 billion in 2022 and will grow over 15% during the next five years.

This market is driven by a rising income and a growing awareness of the benefits of supplements for well-being.

Protein supplements are a popular category in the online e-commerce marketplace, accounting for a significant share of this market.

Additionally, the demand for energy boosters, weight gainers, and other specialty supplements has surged across the country.

What Challenges did Proathlix face?

Prothalix encountered a significant issue with its checkout process on its Magento 2 platform.

Their existing method of payment was lengthy and confusing for customers which made it hard for people to complete their purchases smoothly with a compatible theme.

Many customers got frustrated and left without buying anything as a result they lost potential sales and struggled to keep customers happy.

They required a solution that would streamline the checkout, making it simpler and faster for customers without hassle.

To resolve this business problem they contacted Webkul with the help of UVdesk ticket support.

In this case study we’ll look at how Webkul used its powerful solutions to meet Proathlix requirements.

Solution:

Integrating One-Step Checkout

Magento 2 One Step Checkout reduced all checkout steps to a single page, with a direct single-button confirmation for orders.

With everything on one page, customers have an overall view of their order details and can complete order payments as well.

As for Indian customers, they can also add their GST number along with their address fields on the checkout page.

They can also directly use coupon codes provided by the admin for marketing purposes and log in if they’re already registered on the platform.

Admins can adjust layout formats and enable features like address autocomplete further improving the overall checkout experience.

Meanwhile, this extension is also compatible with Order Attributes which add additional fields at the checkout to gather more order information.

End Note

Proathlix with the help of Webkul were able to enhance their checkout process in the manner that they required.

Webkul’s One-step Checkout extension helped this Indian Supplementary Store simplify the way customers process orders on their platform.

This Magento 2 Extension enabled Proathlix to streamline its checkout process which helped in their business objectives.

Their checkout page can now do more functions and provide better customer service in their Magento 2 store.