Landry’s Kitchen: Promoting Products Digitally with Social Selling
Landry’s Kitchen is an American restaurant chain that offers a variety of dishes, including seafood, steaks, and Italian cuisine.
They have multiple locations across the United States, and their menu varies depending on the restaurant.
As a distinguished group, Landry’s owns and manages over 60 distinct brands, such as Landry’s Seafood, Chart House, etc.
Landry’s aims to become an integral part of your cherished home cooking experiences, fostering lasting memories for years to come.
Landry’s Kitchen sought a Magento development service to solve their eCommerce problem.
E-commerce in the USA
According to Statista, In the US there are several different channels for e-commerce, such as B2C, B2B, and C2C.
In the US, the market for online purchasing has been expanding rapidly. They project that over 1.4 trillion U.S. dollars will be spent on internet shopping by 2027.
Amazon has the biggest proportion of online buying and is a major player in the American e-commerce industry.
Other successful online shopping websites in the U.S. include:
- eBay
- Walmart
- Target
- Apple
Providing a variety of options for consumers.
Furthermore, just 15% of retail sales in the US occur online, despite great customer satisfaction and the expectation that the majority of internet users will make purchases online.
Shopping on the go is important; by 2022, smartphones will account for 38% of all online transactions.
Problems that Landry’s Kitchen was Facing
Landry’s Kitchen was struggling to reach a wider, targeted audience and maximize their sales potential.
This is particularly true for those who want to leverage the power of social media platforms like Instagram to showcase their products.
They needed someone to solve their problem and grow their business more.
How did Webkul Solve their problem?
Landry’s Kitchen found Webkul as their eCommerce solution to solve their problem.
They discussed their needs through the UVdesk ticket system. Webkul understood and started working on it accordingly.
Webkul provided Landry’s Kitchen with Magento 2 Social selling Module as a solution.
Magento 2 Social Selling Plugin
The Magento 2 Social Selling module provides a comprehensive solution for Landry’s Kitchen to seamlessly integrate their product offerings with Instagram, enabling them to reach a larger, targeted audience.
Following images are some examples of how this module will look like:
You can easily showcase the products over social media by tagging them as you can see in the above images.
When the customer taps on the product tags, they can see their pricing and description of that product.
The Owner can also redirect the customers to their website by clicking on view website.
The following are some key features of this module:
Product Tagging: Store owners can tag their products in Instagram posts and stories, making them easily discoverable by potential customers.
Out of Stock Product Management: The module allows store owners to show or hide out of stock products, ensuring a smooth shopping experience for customers.
Prefix Customization: By adding suitable prefixes to products, store owners can create a more appealing and organized presentation of their offerings.
Redirection to Web Store or Checkout: Customers can be redirected either to the specific product page on the web store or directly to the checkout page from Instagram Shop, simplifying the purchasing process.
Leveraging Instagram Shop and Magento 2 Features: The plugin allows businesses to optimize their social media presence and sales by utilizing the advanced features of Instagram Shop and Adobe Commerce (Magento 2).
Conclusion
Landry’s Kitchen enhanced their eCommerce presence, they sought Magento 2 development services.
Webkul’s Magento 2 Social Selling Module was implemented, which offers features such as product tagging, out of stock product management, prefix customization, and redirection to the web store or checkout.
This module helps Landry’s Kitchen to seamlessly integrate their products with Instagram, reaching a larger, targeted audience and improving their overall e-commerce performance.