Singer: Bangladesh Electronic Store Boosts Customer Engagement and Sales with Webkul
Singer is a popular electronics store in Bangladesh that sells many kinds of electronic products.
The stores offer a wide selection of electronics at affordable prices to provide a one-stop shopping experience.
Their product offering expands from ACs, refrigerators, washing machines, and other electronics of various brands.
They also sell online electronics products of different brands and are also involved in B2B marketplace solution.
The knowledgeable sales staff assist customers in selecting the right products that meet their needs.
Singer operates a large network of stores across major cities in Bangladesh which makes them a trusted name in the Bangladesh electronics market.
Magento Development Services helped them to enhance their online store by increasing their platform’s customer engagement.
Electronics Market In Bangladesh
The electronics market in Bangladesh is growing rapidly as many people are buying electronic products.
According to Statista, Bangladesh consumers spent over $10930 million on electronics and appliances in 2022.
The Bangladesh electronics market could expand by over 7% annually as more people can afford these goods.
Mobile phones were the most popular item, making up almost half of the online e-commerce market electronics sales.
Home appliances like refrigerators, air conditioners, and TVs are another major segment of this electronics market.
Demand for electronics is being driven by rising incomes and a steady supply of products from local and international brands.
What Challenges Did Singer Faced?
With the rapid growth of online shopping and increasing mobile usage, Singer wanted to modernize its Magento 2 platform.
They needed to capitalize on the vast user base and drive sales through social commerce while boosting customer loyalty.
Also, they wanted to increase engagement and make the shopping experience more interactive on a customizable platform.
Their main requirement was to provide a wide range of products to customers on a mobile app to increase their sales.
They also struggled with complex shipping restrictions, such as geographic and hyperlocal service, product-specific regulations, and carrier preferences.
Committed to delivering exceptional service to their customers, they strive to streamline their shipping and logistics processes.
To resolve these issues they decided to contact Webkul with the help of UVdesk ticket support.
In this case study, we’ll see the solutions that Webkul used to resolve Singer’s business challenges.
Solution:
One Step Checkout
Magento 2 One-Step Checkout extension aimed to solve the Cart abandonment issue by condensing the entire checkout into a single, seamless page for customers.
This was a major issue for e-commerce stores with long, multi-step checkout processes which led to a loss of their sales.
Shipping Restrictions
Shipping Restriction for the Magento 2 module, the GarmentsBaba store owner could easily restrict shipping to specific regions, countries, or postal codes.
This ensured compliance with international regulations, minimized shipping risks, and improved customer satisfaction by offering accurate shipping options.
The module allowed GarmentsBaba to implement shipping restrictions based on product attributes, such as size, weight, or category.
They could designate certain items as ineligible for shipping to certain locations or carriers, preventing logistical complications and reducing shipping costs.
GarmentsBaba could prioritize preferred carriers or shipping services based on customer preferences, delivery speed, or cost-effectiveness.
By offering reliable shipping options tailored to individual needs, they enhanced the overall shopping experience and increased customer loyalty.
Facebook Shop Integration
Magento 2 Facebook Shop extension allowed Singer to synchronize their Magento store products with their Facebook shop.
Customers could directly check out on Facebook or be redirected to Singer’s website product page to buy products they like.
This helped them tap into the huge user base on Facebook and drive more sales through social media selling.
Magento 2 Gift Card
Magento 2 Gift Card, Singer could create and sell gift card products just like regular items.
This enabled customer loyalty programs and made it convenient for people to gift electronics.
The admin could set expiry periods for redemption and customers could use full or partial gift card amounts.
Custom Product Labels
Magento 2 Custom Product Labels let both Singer’s admin and third-party sellers highlight products with custom labels like “New”, “Sale”, etc.
Sellers’ labels required admin approval which helped in selling products and made special offers stand out.
Spin To Win
Magento 2 Spin To Win gamification module added an interactive spin wheel where customers could win discount coupons.
The following image shows the received discount along with the coupon code that will be sent to the provided email.
Singer’s admin could run campaigns, configure wheel segments, and set coupon expiry dates which increased user engagement and purchases.
Multi Vendor Marketplace
Magento 2 Multi Vendor Marketplace extension allowed them to seamlessly onboard vendors giving customers access to a wider product catalog from multiple sellers.
Singer can now efficiently manage and sell through third-party vendors on their e-commerce platform.
AMP & Mobile App
Singer recognized the importance of smartphones and providing a mobile app shopping experience due to mobile orders growing rapidly in Bangladesh.
Magento 2 Accelerated Mobile Pages extension ensured Singer’s product listings and website loaded fast on mobile devices by using streamlined code.
Multiple Shipping Methods
Magento 2 Multiple Shipping Methods extension enabled them to integrate and offer a wide array of shipping options to customers.
Singer can now provide convenient shipping options during checkout based on product weight and delivery address.
End Note
Webkul’s Magento 2 extensions implemented by Singer effectively addressed their diverse business requirements.
By leveraging the robust functionalities offered by these extensions, Singer successfully modernized its e-commerce to drive growth and ensure scalability.
This Bangladesh electronic store resolved its business requirements and boosted sales with the help of powerful e-commerce extensions.
With Webkul this platform elevated its brand image among the consumers by providing a user-friendly and engaging platform.