GunScope SA: Improves User Registration to Collect More Data

GunScope South Africa is a trusted provider of high-quality firearm accessories and optics, catering to the needs of shooting enthusiasts and professionals.

They offer a wide selection of precision, durable scopes, sights, and essential gear from leading global brands.

GunScope SA dedicates itself to providing top products and excellent customer service for hunting, sport shooting, and tactical operations.

They actively ensure that every client is fully equipped with the appropriate tools and gear needed to achieve optimal performance in the field.

They decided to gather more customer information during the user registration process on their online store.

GunScope SA was looking for a reputable company specializing in Magento development services to meet their business needs.

South Africa’s Firearms Scopes and Optics Industry

The South African firearms scope and optics industry is vital to the country’s hunting, shooting sports, tactical markets, and military applications.

With a diverse range of precision scopes, red dot sights, and essential gear, it serves marksmen, enthusiasts, and military personnel.

Advancements in technology and growing demand drive local and global brands to innovate and offer cutting-edge optics continually.

Furthermore, the rise of e-commerce allows consumers to easily purchase these tools online with detailed product information and reviews.

Focused on customer service and education, it supports informed purchases for all users, from civilians to armed forces.

The industry stays committed to maintaining safety standards and promoting responsible use of firearms with scopes in South Africa.

What Problems Did GunScope SA Face?

GunScope SA faced difficulties in collecting essential customer data through its limited registration fields.

With the fields restricted to name, email, and address, GunScope SA missed valuable customer insights during signups.

This lack of data hindered their ability to personalize customer recommendations post-signup.

However, creating custom registration fields from the ground up required significant development efforts.

To address their needs, GunScope SA contacted Webkul to hire Magento Developers certified to create a solution.

This case study will examine how GunScope SA leveraged Webkul’s solution to address its challenges.

Solution:

Magento 2 Custom Registration Fields

Magento 2 Custom Registration Fields extension enabled GunScope SA’s store admin to enhance the registration process.

It allowed them to include custom fields in the registration form to gather additional information from customers.

Multiple custom sign-up fields can be created using input types like text, date of birth, dropdown, radio button, or file upload.

Managing Custom Feilds

GunScope SA store admin can also manage custom fields that are displayed on the registration page from Magento 2 backend admin panel.

They have full control over the custom field’s visibility over both the email and the order placed by the customer.

This feature allows GunScope SA to enable or disable custom fields as needed.

It also provides the flexibility to hide custom attribute information in order details and transactional emails.

Additional Details Captured in Order and Invoice

The information that customers provide through custom fields is prominently displayed in the order details section.

It’s also included in the invoices, ensuring that all relevant customer data is easily accessible for review and processing by the GunScope SA store admin.

Ending Notes

Using this Magento 2 Custom Registration Fields add-on, GunScope SA successfully captured additional customer details to personalize promotions and recommendations.

This led to higher customer engagement, increased loyalty, and a boost in repeat purchases.

Thanks to these Magento 2 extensions, GunScope SA has established itself as a leading provider of scopes and optics throughout South Africa.